Pricing
Two numbers, and you control the bigger one.
There is a monthly fee for the work we do, and there is your ad budget. They are separate on purpose, and the ad budget is not ours to touch.
The fee
A flat monthly rate
One monthly figure covering the website, the campaign management, the tracking and the reporting. It is quoted on the first call once we know your service area and how many trades you run — a single-van electrician and a six-crew roofing company are not the same job.
What it is not: a percentage of your ad spend. Charging a percentage rewards an agency for spending more of your money, which is a strange thing to align on.
The budget
Paid to Google, by you
Your ad budget goes onto your own card in your own Google Ads account. We never mark it up, never hold it, and never invoice you for it. You can see the exact spend in the account any day of the week without asking us.
We start small deliberately. A tight budget in a tight radius buys the data needed to know what to widen — and if the answer is “this is not working”, you found out cheaply.
The terms
Month to month
Thirty days' notice, no annual agreement, no setup fee held over your head. If you leave, the website, the Google Ads account and the tracking number go with you — they were yours the whole time.
We do not publish a rate on this page because we have not set one rate for every business, and a number posted here that we then quote differently on a call would be worth less than no number at all.
Ask for the number.
Tell us the trade and the area and you will have a figure on the call.